Value Proposition

It will help you answer the following questions:

1. What value does your micro credential program offer participants? 
2. How can you address participants’ specific needs and expectations?

How to use this worksheet:

1. Start with the Learner Persona (Circle on the Right)

• Learner Aims

• Identify Learner Pains

• Identify Learner Gains

2. Move to the Value Proposition (Box on the Left)

• Define Products and Services

• Identify Pain Relievers

• Develop Gain Creators

Tips for Effective Use:

• Be Specific: The more detailed you are in each section, the more targeted your value proposition will be. Focus on clear, specific offerings and benefits.
• Align with Learner Needs: Refer back to the Learner Persona to ensure each element of the value proposition is directly aligned with learner needs and challenges.
• Think About Differentiation: Consider what sets your course apart from similar offerings. What unique gains or pain relievers make this course especially valuable?
• Revise Based on Feedback: After delivering the course, revisit this worksheet. Use learner feedback to refine and enhance the value proposition for future versions of the course.